Generative artificial intelligence as an enabler of financial and business processes

By David Lanz.- Business Development at IT Business Solutions

The use of generative artificial intelligence is propelling the value of embedded finance. It brings creativity, automation, and high-level predictive analysis to business processes, employing language models trained on vast data sources that become tools for innovation, efficiency, and customization throughout the integrated financial experience.

Some examples of embedded generative AI in financial processes include:

  1. Open platforms and Banking as a Service (BaaS): With generative AI, API documentation is created and updated instantly across multiple languages and formats, reducing companies’ time to market. In real-world scenarios, developers receive code snippets tailored to their applications, while product teams generate personalized financial service proposals through simple AI prompts, accelerating the rollout of new modules for accounts, payments, or loans.
  2. Real-time payments: Generative AI enhances real-time payment systems (RPT), powering instant fund flows. It predicts minute-by-minute transactional demand patterns, dynamically adjusting liquidity limits at critical nodes, and generating clear alerts (text, voice, or chat) to flag latency or rejection, improving the user experience and reducing support queries.
  3. Personalized shopping experiences: By combining behavioral, credit, and market data, generative AI builds real-time “buy now, pay later” offers tailored to customer profiles and purchase occasions. This spans from reminder emails to product repurchase scripts, generating personalized content adapted to the best tone and sales channel for each customer—boosting conversion rates and reducing churn.
  4. Bank–fintech cooperation: In a financial ecosystem marked by bank–fintech collaboration, generative AI acts as a “translator” of data and regulations, harmonizing service catalogs and converting regulatory requirements into operational checklists. It designs collaborative integration prototypes without extensive roundtables, enabling more agile partnerships.
  5. Expansion into non-financial industries such as retail, marketplaces, or SaaS providers: Generative AI enables these sectors to scale their financial services—from auto-generating customer experience flows and payment streams to drafting insurance policies in natural language. With minimal prompt adjustments, an e-commerce platform can produce a microcredit checklist, deploy a digital wallet, and detect fraud in a single run.

Real-world success stories in Latin America:

  • Uber (integrated payments): In over 60 markets, Uber processes payments for each ride and service (Uber Eats, micromobility) without users leaving the app, thanks to its internal wallet and embedded payment routes. This has cut cart abandonment rates by 25% and boosted activation of inactive users.
  • Rappi (RappiPay & RappiCard): The Colombian app instantly integrated its digital wallet and credit line into its ordering flow. Today, over 30% of Rappi’s transactions are financed via RappiCard or “pay later,” increasing average user purchase amounts by 18%.
  • Mercado Libre (Mercado Pago & Mercado Crédito): Since 2019, the region’s largest marketplace fintech has offered credit verification for microloans and “buy now, pay later” financing using its own risk and requirements evaluation system.

In 2023, over 45% of MercadoLibre’s sales were made through Mercado Crédito, fueling a 22% increase in Gross Merchandise Volume (GMV).

These examples show how frictionless payment and credit experiences not only boost revenue and customer retention but also transform retailers and financial entities into true commerce ecosystems.

Ultimately, embedding generative AI into financial initiatives not only streamlines operations but also enhances creative capacity—turning data into instant value propositions and strengthening operational resilience.

Discover how IT Business Solutions offers generative AI tools and solutions that bring these features to your business: https://itbscorp.com/en/home_en/