When AI Enhances Human Talent
By Tomás Gil. Engineer – CTO of Embat, Contributor at IT Business Solutions.
Artificial intelligence is an unstoppable reality that is already marking a turning point in the business world, especially in finance.
According to the report from Spain’s National Observatory of Technology and Society, in 2024, 11.4% of Spanish companies with 10 or more employees use artificial intelligence (AI) technologies, a percentage that rises to 44% in the case of companies with more than 249 employees.
However, its introduction cannot be reduced to a technological trend or an implementation limited to the IT department. Its true impact is achieved when it is integrated transversally across the organization, always guided by human talent and supported by the executive team.
Traditionally, most teams—from finance to human resources or marketing—have been focused on manual tasks, repetitive processes, and decisions based on fragmented or outdated information.
Automation and access to real-time data are changing this reality, allowing professionals to free themselves from operational tasks and focus on their personal, professional, and business growth.
In areas such as finance, for example, it is already possible to automate more than 90% of accounting entries associated with bank transactions, freeing up to 10 hours per week per team. This not only minimizes errors but also allows those resources to be allocated to decisions with greater strategic impact.
A concrete example is cash flow forecasting in the financial world. Through machine learning algorithms, it is now possible to anticipate the evolution of cash flows, enabling financial teams to manage liquidity more securely and proactively.
This predictive capability not only provides operational peace of mind to the company but also allows financial decisions to be made earlier, reducing margins of error and strengthening the organization’s ability to adapt and overcome challenges.
Beyond classic economic indicators such as ROI, the implementation of artificial intelligence is giving rise to a new key metric: operational happiness. By being freed from repetitive tasks, teams can focus more on adding value to the company, feel more motivated, and work from a much more human perspective.
Properly implemented, AI not only improves efficiency but also transforms the work experience. Studies such as those by PwC reveal that financial teams working with AI and automation tools report up to 33% higher productivity and a significant improvement in workplace climate.
Its effects are as evident as they are positive: greater talent retention, increased capacity for innovation, and clearer alignment with the company’s strategic objectives.
Nevertheless, its implementation cannot depend on isolated initiatives from strategic profiles or individual employees; its integration must stem from the strategic conviction of the company’s leadership.
They are responsible for introducing and communicating this technology and its benefits as a support tool for the teams’ daily work. It is essential to highlight that under no circumstances does it replace human work—it facilitates it.
Nor should it be seen as an IT project to which employees must adapt almost by obligation. Ideally, it is a transversal cultural change designed to make every worker’s day-to-day easier, and for it to be successful and embraced by the entire team, it must be born from the commitment of the executive leadership.
The human integration of AI into company teams is especially relevant because this technology must always be managed with ethics, oversight, and clear governance that reflects the company’s corporate values.
Automated decisions cannot and must not escape human judgment; they must serve the business, not operate outside of it. An uncontrolled AI or one used autonomously and in a decentralized way can generate biases, destroy trust among teams, and lead to opaque decisions. That is why the integration of human talent is the guarantee of quality, empathy, and supervision.
